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The YouTube Approach to Lead Nurturing

by: Jon MillerContent is critical for lead nurturing. Whether it is a case study, new research on some aspect of your industry, a how-to guide, or a whitepaper, content is what makes your lead...

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Lead Nurturing - Dating for B2B Companies?

by: Jon MillerNo one enjoys blind dates. Whether you’re introduced by friends, the Internet, or your neighborhood matchmaker, it’s nerve-wracking to meet for the first time.Conversely, everyone loves...

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Sales Is Mars, Marketing Is from Venus - Podcast Vol II - Lead Scoring

by: Jon MillerAs part of our ongoing series about sales and marketing alignment, Paul Dunay of the Buzz Marketing for Technology podcast and I recently chatted about why B2B marketers should care about...

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DC Analyst Connection: Coordinating Marketing and Sales across the Entire...

by: Jon MillerMichael Gerard, Research Vice President for IDC’s CMO Advisory Practice and Executive Advisory Group, recently published an Analyst Connection sponsored by Marketo titled Coordinating...

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The Difference Between Drip Marketing and Closed Loop Marketing

Guest Post by: Maria PergolinoThese terms, often used interchangeably, are different approaches to how you nurture your prospects. While they often imply use of email and online marketing, they have...

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Lead Nurturing ROI and Content Mapping

Guest Post by: Maria PergolinoThis week Marketo released the final chapter of our Definitive Guide to Lead Nurturing which focused on calculating the ROI of Lead Nurturing. This was my favorite chapter...

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Sales and Marketing Alignment to Drive Success with Carlos Vidal

Guest Post by: Maria PergolinoAs part of our ongoing B2B sales and marketing thought leadership interviews, I spoke with Carlos Vidal, Principal at Sales Benchmark Index (SBI). SBI is a strategic...

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10 Worst Things to Do With a Qualified Sales Lead

Guest Post by:  Maria PergolinoMarketers spend a lot of time (and money) delivering leads to sales teams. Of course, one big mistake – or even a series of little ones – can be the end of a potential...

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Top 10 Tips for Lead Nurturing Success

Guest Post by: Katie ByrnesA great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success, written by Howard Sewell. Not only is it a...

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Content Curation for Lead Nurturing

By now, many marketers are convinced of the value of lead nurturing– but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers...

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